About Us
Company of artisan tradition, focused on customization and quality of footwear
Know our history
In the city of Almansa at the beginning of the 19th century, in 1815, Antonio Coloma Gil appears registered as a shoemaker. After a few years in 1887, 150 shoemaker artisans were registered. The impulse of the Coloma family meant for Almansa an unprecedented industrial qualitative leap. Around the 30s of the 20th century, there were fourteen shoe factories in Almansa that brought together 1,537 workers. One of them, Andrés Sendra (founded in 1913).
In the early 60`s , new shoe manufacturing techniques were imposed. The technique of glued footwear, more flexible and faster to make, and the incorporation of manufacturing chains into factories, marked a decade of technical advances and new production processes, resulting in an increase in productivity and competitiveness in the sector. key factor for its internationalization.
At SARTORIAL LAB, aware of the artisan talent that exists today in Almansa, far from the large factories, we want to recover the way of doing the work of those shoemakers who made shoes AND boots, pair by pair. Almansa shoemakers stand out for having accumulated experience and know-how throughout history. They are distinguished by their resilience to innumerable stages of growth and crises that gives them maturity, as well as the necessary experience to make them true masters in artisan processes and techniques for the manufacture of high-quality footwear.
At SARTORIAL LAB we make MTO (MADE TO ORDER) shoes, that is, only by order, we make the shoes with care, one by one, this implies that we dedicate to each ORDER the maximum attention and good work that our ancestors dedicated, they did everything by hand, today we make high-quality shoes that without claiming to be 100% handmade shoes, we do many of the tasks manually, we believe that it is the best way to do it, the design of the shoe, the selection of the necessary skins and chosen by each client, the cut, the selection of high quality soles, either in leather, Vibram or Dainite, the most comfortable lasts, the cut of the insoles, the preparation of the seams with great care, always looking for the perfect finish of the different pieces of a shoe, depending on the chosen model, up to the last details before shipping, to finally achieve the perfect shine as our masters did.
In 2021, promoted by Víctor Sendra, Sartorial Lab gather the puzzle pieces. Our mission is the manufacture of high-quality footwear. Our work always advances hand in hand with the local master shoemakers who have contributed to making Almansa as a high-quality footwear Trademark for so many years
At SARTORIAL LAB we have focused on recovering the shoemaking craft of the 19th century. We have focused on maintaining and developing the highest standards of craftsmanship, as well as the high quality of the materials we use, offering our customers good service and paying attention to the details.
Already in the 21st century, Sartorial Lab implements customization tools so that each individual client can customize the desired shoe model in a totally intuitive way, to their liking and online.
We do MTO (made to order) pair by pair in different workshops and our quality-price-service ratio is simply something that John Lobb would have loved. Try us all our collections are MTO (MADE TO ORDER)
Digitization has reached the sector to merge with artisan techniques by the hand of Sartorial Lab.
CEO WELCOME
Let me introduce you to the new MTO brand, Sartorial Lab,we make Iconic models. We want to offer you the basic and affordable day by day elegance and customization the opportunity to create and customize your high quality footwear. Our work always advances hand in hand with the local master shoemakers who have contributed to making Almansa a high quality footwear brand for over a hundred years.
Sartorial Lab focuses on offering you shoe collections based on iconic models, maintaining and developing the highest standards of craftsmanship and technology, as well as the high quality materials we use, offering everyone good service, excellent quality shoes and boots.
Sartorial Lab is implementing customization tools so that everyone can easily customize the desired model in a totally intuitive way, to their liking and best of all, ONLINE. Digitalization has come to the sector to merge with artisanal techniques with the help of Sartorial Lab.
We make MTO (made to order) pair by pair in different workshops and our quality-price-service ratio is simply something that John Lobb would have loved. Try us, all our Collections are MTO (MADE TO ORDER)
Sartorial Lab is a New Brand of High Quality Customizable Footwear that expresses its artisanal proposal through its customizable base models. Tradition and craftsmanship are the basis of the transfer of knowledge that goes into the creation of each pair of shoes 100% handcrafted in Almansa. Sartorial lab as a MTO brand represents the fusion between tradition and technique giving shape to our unique products.
We hope you enjoy using our NEW ONLINE STORE as much as we enjoyed creating it.
If you have any questions or comments, please do not hesitate to contact us.
We are always here to help.
Thank you for your continued support and remember that we look forward to providing you with better service in our NEW ONLINE store, www.sartoriallab.com.
Looking forward to hearing from you .
Víctor Sendra Navarro
Founder and CEO